Samantha Dempsey is an award-winning UX researcher and strategist creating the future of AI at IBM R&D.
BAM: Scaling up to 35,000 Users
Driving AI Adoption & Usability at Scale
IBM, 2024
Led UX research that transformed a fast-tracked MVP into a widely adopted product (35K+ users, 500M+ API calls). Uncovered and addressed critical workflow assumptions and drove a 62% rise in active usage.
View Case StudyUX Research at Lightspeed
Accelerating data-driven decisions for gen AI
IBM, 2025
Pioneered “UX research at light speed,” shrinking a traditional 2–3 month research cycle into a 1-week process built for fast-moving markets like generative AI.
View Case StudyBeeAI: AI for Business Users
Driving strategy from concept to launch
IBM, 2024
Guided BeeAI from early concept to launch in nine months by reshaping the product’s design and strategy around how enterprise business users adopt AI at work. BeeAI became IBM’s second most-starred open-source project, recognized by Fast Company and adopted by the Linux Foundation.
View Case StudyThought Leadership in UX
14 Years. 17 Events & Conferences. 7 publications. 2 Keynotes.
I write and speak publicly to build the collective capacity of the UX community and improve the lives of the people we serve. My thought leadership has focused on user research, experience design, and design ethics.
Explore Talks